Ending the contract with Facebook that has bound Zynga more tightly with that social network than others was about doing what's best for the players, Zynga chief operations officer David Ko said Thursday afternoon. Zynga's network of users has historically been tightly linked to Facebook's social graph, but now the gaming giant is looking to branch out.On Thursday, Zynga rolled out changes to its homepage allowing users to create an account on the site just for playing games without having to log in first through Facebook, as has been the custom previously.The moves are part of a larger company plan to further distance itself from Facebook in an effort to expand and solidify its own user base.
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